3 min read

Dream Team: Build a Theoretical Startup, and Dole Out NFTs

Build a startup, dole out NFTs.
Dream Team: Build a Theoretical Startup, and Dole Out NFTs

Hello friends đź‘‹,

Welcome back to the Pallet Post. Instead of an essay today, I'd like to share an exciting, interactive project I've been working on for the last few months.

Inspired by Paul Graham's Five Founders essay, our love of basketball, and the upcoming release of Talent Collectives, we are ecstatic to unveil Dream Team. Dream Team is an AI-powered web app that lets you build your startup dream team and claim your very own free NFT.


More than any other industry, Tech is fueled by entrepreneurism. Everyone around you has either loosely or strongly considered building their idea. We think it's time to drop some hints. There are also thousands of talented individuals without a crazy popular social platform. We believe it's time to highlight them.

In today's world, working with the best people is only a tweet away. The only question is, who will you build with?

Dream Team: Build a Theoretical Startup, and Dole Out NFTs

Your idea just got $50 million. Who do you recruit to build it with you?

Audacious startup ideas often bloom and fade ephemerally. They come to life in conversations with trusted peers, at bars, in apartments, or in between meetings. They give a glimpse into concepts which, if the stars aligned, would radically alter the founders’ lives and the world at large. But like most things that are nice to imagine and hard to execute, the ideas usually amount to little more than fond recollections.

Dream Team changes that, allowing you to commemorate those ideas with literal badges of recognition. Using GPT3, we built an API that generates a theoretical company name, logo, and tagline. You then assemble a theoretical five-person team of founders, assigning unique roles to each person. Think of your favorite designer, software engineer, product builder, ops person, or CEO and add them from Twitter — put them under the banner of your personal dream team.

If you’re added to a Dream Team, you unlock the ability to mint an NFT correlating to your role. Altogether, there are five unique NFTs, and no limit to how many you can accrue.

Dream Team’s purpose goes beyond racking up NFTs. As Pallet pursues its vision of decentralized, talent-driven recruiting, here’s what we hope emerges from the Dream Team initiative.

Publicly Spread Professional Respect

As we move from role to role and organization to organization (which recent figures indicate happens every 2.8 years for workers under 35), we develop a shortlist of coworkers whom we hold in high esteem. When the right circumstances arise, we can convert this respect into career advancement opportunities. But without this impetus, the respect becomes a nebulous thing with no tangible impact.

Dream Teams let you publicly vaunt these peers. It’s as if a LinkedIn endorsement, was actually visible and meaningful; in addition to general support of their skills, it shows that you’d trust these people in high-leverage roles.

Illuminate Hidden All-Stars

Chances are, if you’re even remotely involved in the world of product management, you know the name Lenny Rachitsky. Lenny is one of Pallet’s most prominent partners, well-known for early adoption of — and success with — platforms like Pallet and Substack.

Lenny deserves all the credibility he has. But for every Lenny Rachitsky, there are dozens, if not hundreds of product management experts out there with less visible platforms. Not everyone has such a formidable social platform, but that doesn’t mean they’re not brilliant. They could be social-media-shy, or they could be too early in their careers to have amassed the network and credentials that fuel public platforms.

Dream Team lets you spotlight these people — the ones who make a huge impact, but who don’t have a broad reputation. The landscape of professional talent is broader then its few household names. Dream Team fills in the picture with detail and nuance.

Think in Terms of Close-Knit Collectives

Conventional wisdom not only says that the job search sucks — it tacitly (or not so tacitly) says that it has to suck. Pallet’s governing principle is that that’s absolutely untrue. If the job search is frustrating, it’s largely because the overarching infrastructure is due for an upgrade.

As we see it, the main issue is that most people — job seekers and recruiters alike — use giant, free-for-all job boards as their main job search mechanism. This leads to a non-targeted, highly impersonal, ennui-inducing experience. The problems with centralized recruiting are the same as the problems with any centralized infrastructure. By catering to all people, it becomes less human, less individualized, more noisy.

The solution: decentralization.

Pallet does this by directing job seekers and recruiters to curated job boards and talent collectives. We want Dream Team to help catalyze the paradigm shift, evidencing the value in close-knit collectives, and public, meaningful shows of respect.